Fronetics’ Video Services

Your business has a story to tell — and Fronetics can help you bring it to life (without costing you an arm and a leg). Whether you want a full-production showpiece or a quick and inexpensive clip for social media, we’ll create a video that fits your strategy and your budget. Fronetics can steer the entire process, from concept to distribution, or work with your existing content and team to produce your vision. Here are our basic packages:

Let's keep it simple.

Basic Video Package (from $1,650)

What: We’ll put together a branded, professional video using still images and graphics, logos and text, existing B-roll, and sound/music.

Length: up to 1 minute

Examples: 2-D virtual tours; interactive infographics; slideshows; video shorts

I want high production value.

Standard Video Package (from $5,500)

What: We’ll drive concept creation, pre-production, on-location HD filming, video editing, audio, color correction, digital processing, and delivery.

Length: up to 3 minutes

Examples: Video case studies, how-tos, product demos, interviews

The full monty.

Premium Video Package (from $8,000)

What: You get everything in the basic video package, but for a more intensive project. (You know, the kind of video that would run you tens-of-thousands of dollars elsewhere.)

Length: up to 5 minutes

Examples: Corporate promotional video, drone, timelapse, event coverage

No two videos are alike, so let’s talk about your needs and budget to work something out. Plus, we offer discounts for videos purchased as a series. That way, we can get the most out of our filming, and you get the most for your money. For specific pricing inquiries, give us a call at 978.499.9988.

of B2B buyers watch video when making buying decisions
minutes: time more than 50% of buyers spend consuming video
faster revenue growth using video than not using video
times as many buyers want to watch video about a product than read about it

Fronetics makes video more accessible than ever before.

Video is the most popular form of content being consumed online. And, more importantly, B2B buyers are increasingly using it when researching solutions. Supply chain and logistics businesses need to reach these buyers where they are — demonstrating their expertise, providing information, and educating prospects — by adding video marketing to their larger content marketing strategy. The good news is that video has never been more accessible. Here’s why.

Video amplifies results.

Video marketing isn’t about making a corporate commercial. It’s an opportunity to create content in a medium that most buyers are already consuming when they research products and services. With video, you can:
– Capture more search traffic –
– Improve your website’s search visibility –
– Increase engagement with website visitors –
– Drive more conversions and sales –

Curious what value-add video could look like for your company? Check out our video blog series as an example.

Here’s how video works for the supply chain.

Before you start to wonder who would watch your videos, we can tell you from experience that, yes, video can work for the supply chain.

Video is the most popular form of content being consumed online. As such, YouTube has become the second largest search engine in the world, with more than one billion users conducting over 3 billion searches per month. And YouTube isn’t just for funny cats and cover artists anymore. Businesses are using the video-sharing website and social media platform to engage customers and prospects.

Why? YouTube reaches more adults ages 18-34 in the U.S. than any cable network. Users browse the platform for entertainment purposes, but also for tips, information, and ideas. And anywhere people are seeking solutions, businesses should be providing answers.

The popularity of video as a B2B content medium — on YouTube, as well as other video platforms like Vimeo and social networks like Facebook and Instagram — continues to rise year after year. If you’re not creating videos for your business, you’ll soon be lagging behind (if you already aren’t).

How not to use video in supply chain marketing

Your first tendency when creating video content might be to promote your products. But there’s actually no faster way to make a viewer stop watching than being overly promotional.

Instead, when creating video content, ask yourself: What are your customers’ pain points? What expertise and information do you have that is valuable to them? What original viewpoints or value can your subject-matter experts add to industry conversations? Answers to these questions make excellent video content.

Types of videos

Some of our most-asked questions about video are: What kind of videos should I be making? And, what kinds of videos can I make inexpensively and fast?

Sure, you could spend thousands of dollars on a high-production corporate video. (We do those all the time!) But video marketing is about so much more than promoting your company. Here are some examples of video formats we find work well for supply chain businesses:

  • Subject-matter expert interviews
  • Explainer videos
  • Product trainings or demonstrations
  • Screencasts or narrated slide-shares
  • Animations (e.g. holiday greeting cards, quarterly results)
  • Customer FAQs
  • Timelapses
  • Presentations or events
  • Webinars
  • Customer testimonials or case studies
  • Business or product history

Get creative and dig deep to think about what makes your company a leader in your field, and you’ll come up with video content that’s ideal for generating, nurturing, and converting leads.

Video marketing resources for the supply chain

We write often about video marketing on our blog. But we’ve aggregated some of our most popular posts here for your convenience. Of course, don’t ever hesitate to email us or give us a call to learn more about how you can incorporate video into your marketing strategy.

Video content and creation tips
Creating a YouTube Channel/Audience
Live video
Social Media Video “Stories” Format
Video Distribution

What value could video bring to your business?

Want to amplify your marketing efforts with video? We can offer some recommendations based on your goals and budget.