Today’s buyers don’t want marketing messages — they want expertise.
This is where your digital marketing strategy comes in.
Today’s B2B buyers are researching, evaluating, and making decisions about companies without a single contact with a team member or salesperson. They prefer to do their own research — mostly through digital sources like online searches, vendor websites, and third-party review sites.
Fronetics helps clients provide B2B buyers with the information they need to make purchasing decisions through a custom digital marketing strategy. We use all the channels relevant to your target buyers — from Google AdWords to video marketing — to make sure those prospects know who you are and what you have to offer.
What is digital marketing?
“Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.” – HubSpot
We’ll coordinate a digital marketing strategy using many of the following tactics, depending on your business goals:
- Content marketing – blog posts, high-value content (e.g., case studies and white papers), infographics, videos, and other digital brochures and assets
- Social media marketing –
Fronetics will create a holistic digital marketing strategy, specific to your business goals, comprised of many of the following elements:
- Buyer persona development
- Pillar topic and keyword strategy
- Video marketing
- Social media marketing
- Email marketing
- Paid advertising
- Sales enablement