Video marketing is no longer optional in supply chain and logistics. It’s necessary.
Video is the most popular form of content being consumed online. And, more importantly, B2B buyers are increasingly using it when researching solutions. Supply chain and logistics businesses need to reach these buyers where they are — demonstrating their expertise, providing information, and educating prospects — by adding video marketing to their larger content marketing strategy. The good news is that video has never been more accessible. Here’s why.